Introducing Asger

Welcome to the launch of our novelty Asger. On this page, we have gathered all the good stories about our new dining chair and spiced it up with inspiring pictures.

Click on the video below to hear Bent Hansen’s owner and creative director talk about creating a wooden chair that achieved the same softness as that of an upholstered chair. You can also hear the stylist and partner in the creative agency Høeg+Møller tell about the task of selecting covers for the chair.

If you scroll down to the bottom, you will see what type of wood we are giving a comeback, after having been away from the interior decor for decades.

Enjoy.

“The seat, back and armrests offers a softness and support that is usually associated with upholstered furniture.”

The Asger chair is designed by Danish designer Asger Soelberg, who is known for his shapely wooden chairs. Bent Hansen’s owner and creative director, Henrik Hvid Hansen, tells about the collaboration:

“Ever since Bent Hansen was founded in 1948 as a small upholstery workshop in Aalborg, we have been focused on creating great comfort. So, when Asger Soelberg came to us with a presentation of a new dining chair, we asked each other: How can we, together, create a wooden chair with as great a level of comfort as an upholstered chair?”

The task was to shape the chair’s seat, back and armrests in a way that achieved the same softness as that of an upholstered chair. In addition, the spacious chair offers a unique freedom of movement in different sitting positions.

The chair is available in three variants: oak, beech and black. All variants come with or without upholstered seat. Choose between cover in classic leather or fabric from Danish Kjellerup Væveri (Kjellerup Weaving Mill).

A COVER STORY

Bent Hansen has teamed up with the creative agency Høeg+Møller, who has selected covers for the upholstered version of the Asger chair.

Three breathtaking striped textiles from Danish Kjellerup Væveri (Kjellerup Weaving Mill) where chosen. Kjellerup is known for its durability in quality and style and has over the years supplied textiles to many Danish furniture classics.

“Classic stripes never go out of fashion, and if they are combined with the right colour palette, you have the balance that makes a piece of furniture relevant – not only today, but also in 20-30 years from now,” says stylist and partner in Høeg+Møller, Camilla Høeg.

Asger is available in three different variants, oak, beech and black. Each variant gives the chair its very own expression.

“Choose the black variant without upholstery, and it will fit perfectly in a minimalist decor. Or choose the chair in oak with a striped cover, and achieve a warm expression perfect for a modern, Scandinavian interior. If you are brave, you can combine chairs with and without upholstery, and let the different surfaces add an eclectic touch to your dining room,” the stylist recommends.

“Classic stripes never go out of fashion, and if they are combined with the right color palette, you have the balance that makes a piece of furniture relevant – not only today, but also in 20-30 years from now.”

For B2C resellers

Get everything you need to know about the novelty Asger:

  • Price list
  • Product facts sheet
  • Webshop file

For B2B resellers

Get everything you need to know about the novelty Asger:

  • Price list
  • Product facts sheet
  • Webshop file

For architects

Get everything you need to know about the novelty Asger:

  • Price list
  • Product facts sheet
  • CAD-files

For journalists

Get everything you need to know about the novelty Asger:

  • Press release
  • High res images
  • Video

Beech is back

Beech has been away from home decor for decades, but the wood type holds a unique warmth and charm that deserves a comeback. That is why our novelty Asger is available in beech. The fine veins and the glow in the beech wood give the chair an elegant and sophisticated look and offer a fine alternative to the oak’s light shade and defined veins.

What's in a name?

The Asger chair shares its name with the designer, and that is not a coincidence. According to Asger Soelberg, the chair is a personal comment to today’s design ideal:

“The Nordic design philosophy after the year 2000 has dictated reduction untill everything superfluous is cut away. I strongly disagree with that idea. In my opinion, it removes the charm of the design.”

According to Asger Soelberg, the chair is anything but minimalist:

”The chair has many exciting angles, which means that you can explore the furniture and find new details for many years to come.”

”The chair has many exciting angles, which means that you can explore the furniture and find new details for many years to come.”

For B2C resellers

Get everything you need to know about the novelty Asger:

  • Price list
  • Product facts sheet
  • Webshop file

For B2B resellers

Get everything you need to know about the novelty Asger:

  • Price list
  • Product facts sheet
  • Webshop file

For architects

Get everything you need to know about the novelty Asger:

  • Price list
  • Product facts sheet
  • CAD-files

For journalists

Get everything you need to know about the novelty Asger:

  • Press release
  • High res images
  • Video

Introducing Asger

Welcome to the launch of our novelty Asger. On this page, we have gathered all the good stories about our new dining chair and spiced it up with inspiring pictures.

Click on the video below to hear Bent Hansen’s owner and creative director talk about creating a wooden chair that achieved the same softness as that of an upholstered chair. You can also hear the stylist and partner in the creative agency Høeg+Møller tell about the task of selecting covers for the chair.

If you scroll down to the bottom, you will see what type of wood we are giving a comeback, after having been away from the interior decor for decades.

Enjoy.

“THE SEAT, BACK AND ARMRESTS OFFERS A SOFTNESS AND SUPPORT THAT IS USUALLY ASSOCIATED WITH UPHOLSTERED FURNITURE.”

The Asger chair is designed by Danish designer Asger Soelberg, who is known for his shapely wooden chairs. Bent Hansen’s owner and creative director, Henrik Hvid Hansen, tells about the collaboration:

“Ever since Bent Hansen was founded in 1948 as a small upholstery workshop in Aalborg, we have been focused on creating great comfort. So, when Asger Soelberg came to us with a presentation of a new dining chair, we asked each other: How can we, together, create a wooden chair with as great a level of comfort as an upholstered chair?”

The task was to shape the chair’s seat, back and armrests in a way that achieved the same softness as that of an upholstered chair. In addition, the spacious chair offers a unique freedom of movement in different sitting positions.

The chair is available in three variants: oak, beech and black. All variants come with or without upholstered seat. Choose between cover in classic leather or fabric from Danish Kjellerup Væveri (Kjellerup Weaving Mill).

A cover story

Bent Hansen has teamed up with the creative agency Høeg+Møller, who has selected covers for the upholstered version of the Asger chair.

Three breathtaking striped textiles from Danish Kjellerup Væveri (Kjellerup Weaving Mill) where chosen. Kjellerup is known for its durability in quality and style and has over the years supplied textiles to many Danish furniture classics.

“Classic stripes never go out of fashion, and if they are combined with the right colour palette, you have the balance that makes a piece of furniture relevant – not only today, but also in 20-30 years from now,” says stylist and partner in Høeg+Møller, Camilla Høeg.

Asger is available in three different variants, oak, beech and black. Each variant gives the chair its very own expression.

“Choose the black variant without upholstery, and it will fit perfectly in a minimalist decor. Or choose the chair in oak with a striped cover, and achieve a warm expression perfect for a modern, Scandinavian interior. If you are brave, you can combine chairs with and without upholstery, and let the different surfaces add an eclectic touch to your dining room,” the stylist recommends.

“CLASSIC STRIPES NEVER GO OUT OF FASHION”

For B2C resellers

Get everything you need to know about the novelty Asger:

  • Price list
  • Product facts sheet
  • Webshop file

For B2B resellers

Get everything you need to know about the novelty Asger:

  • Price list
  • Product facts sheet
  • Webshop file

For architects

Get everything you need to know about the novelty Asger:

  • Price list
  • Product facts sheet
  • CAD-files

For journalists

Get everything you need to know about the novelty Asger:

  • Press release
  • High res images
  • Video

Beech is back

Beech has been away from home decor for decades, but the wood type holds a unique warmth and charm that deserves a comeback. That is why our novelty Asger is available in beech. The fine veins and the glow in the beech wood give the chair an elegant and sophisticated look and offer a fine alternative to the oak’s light shade and defined veins.

What's in a name?

The Asger chair shares its name with the designer, and that is not a coincidence. According to Asger Soelberg, the chair is a personal comment to today’s design ideal:

“The Nordic design philosophy after the year 2000 has dictated reduction untill everything superfluous is cut away. I strongly disagree with that idea. In my opinion, it removes the charm of the design.”

According to Asger Soelberg, the chair is anything but minimalist:

”The chair has many exciting angles, which means that you can explore the furniture and find new details for many years to come.”

”YOU CAN EXPLORE THE CHAIR AND FIND NEW DETAILS FOR MANY YEARS TO COME.”

Introducing Asger

Welcome to the launch of our novelty Asger. On this page, we have gathered all the good stories about our new dining chair and spiced it up with inspiring pictures.

Click on the video below to hear Bent Hansen’s owner and creative director talk about creating a wooden chair that achieved the same softness as that of an upholstered chair. You can also hear the stylist and partner in the creative agency Høeg+Møller tell about the task of selecting covers for the chair.

If you scroll down to the bottom, you will see what type of wood we are giving a comeback, after having been away from the interior decor for decades.

Enjoy.

“THE SEAT, BACK AND ARMRESTS OFFERS A SOFTNESS AND SUPPORT THAT IS USUALLY ASSOCIATED WITH UPHOLSTERED FURNITURE.”

The Asger chair is designed by Danish designer Asger Soelberg, who is known for his shapely wooden chairs. Bent Hansen’s owner and creative director, Henrik Hvid Hansen, tells about the collaboration:

“Ever since Bent Hansen was founded in 1948 as a small upholstery workshop in Aalborg, we have been focused on creating great comfort. So, when Asger Soelberg came to us with a presentation of a new dining chair, we asked each other: How can we, together, create a wooden chair with as great a level of comfort as an upholstered chair?”

The task was to shape the chair’s seat, back and armrests in a way that achieved the same softness as that of an upholstered chair. In addition, the spacious chair offers a unique freedom of movement in different sitting positions.

The chair is available in three variants: oak, beech and black. All variants come with or without upholstered seat. Choose between cover in classic leather or fabric from Danish Kjellerup Væveri (Kjellerup Weaving Mill).

A cover story

Bent Hansen has teamed up with the creative agency Høeg+Møller, who has selected covers for the upholstered version of the Asger chair.

Three breathtaking striped textiles from Danish Kjellerup Væveri (Kjellerup Weaving Mill) where chosen. Kjellerup is known for its durability in quality and style and has over the years supplied textiles to many Danish furniture classics.

“Classic stripes never go out of fashion, and if they are combined with the right colour palette, you have the balance that makes a piece of furniture relevant – not only today, but also in 20-30 years from now,” says stylist and partner in Høeg+Møller, Camilla Høeg.

Asger is available in three different variants, oak, beech and black. Each variant gives the chair its very own expression.

“Choose the black variant without upholstery, and it will fit perfectly in a minimalist decor. Or choose the chair in oak with a striped cover, and achieve a warm expression perfect for a modern, Scandinavian interior. If you are brave, you can combine chairs with and without upholstery, and let the different surfaces add an eclectic touch to your dining room,” the stylist recommends.

“CLASSIC STRIPES NEVER GO OUT OF FASHION, AND IF THEY ARE COMBINED WITH THE RIGHT COLOR PALETTE, YOU HAVE THE BALANCE THAT MAKES A PIECE OF FURNITURE RELEVANT – NOT ONLY TODAY, BUT ALSO IN 20-30 YEARS FROM NOW.”

For B2C resellers

Get everything you need to know about the novelty Asger:

  • Price list
  • Product facts sheet
  • Webshop file

For B2B resellers

Get everything you need to know about the novelty Asger:

  • Price list
  • Product facts sheet
  • Webshop file

For architects

Get everything you need to know about the novelty Asger:

  • Price list
  • Product facts sheet
  • CAD-files

For journalists

Get everything you need to know about the novelty Asger:

  • Press release
  • High res images
  • Video

Beech is back

Beech has been away from home decor for decades, but the wood type holds a unique warmth and charm that deserves a comeback. That is why our novelty Asger is available in beech. The fine veins and the glow in the beech wood give the chair an elegant and sophisticated look and offer a fine alternative to the oak’s light shade and defined veins.

What's in a name?

The Asger chair shares its name with the designer, and that is not a coincidence. According to Asger Soelberg, the chair is a personal comment to today’s design ideal:

“The Nordic design philosophy after the year 2000 has dictated reduction untill everything superfluous is cut away. I strongly disagree with that idea. In my opinion, it removes the charm of the design.”

According to Asger Soelberg, the chair is anything but minimalist:

”The chair has many exciting angles, which means that you can explore the furniture and find new details for many years to come.”

”THE CHAIR HAS MANY EXCITING ANGLES, WHICH MEANS THAT YOU CAN EXPLORE THE FURNITURE AND FIND NEW DETAILS FOR MANY YEARS TO COME.”